I am the Managing Director of Diamond Home Support, one of the UK’s largest home cleaning franchise networks. I oversee a nationwide operation that supports hundreds of local offices, with a clear focus on sustainable growth, practical local marketing, and consistently high service standards. My background is firmly hands on. I have spent years working within domestic cleaning, building franchise systems, and refining the digital strategy behind them. Day to day, I stay closely involved in how local service businesses adapt, grow, and remain competitive as the market changes.