I started my career in advertising and then consulting. I've helped companies in several sectors shape their GTM, marketing, and business strategy. I started then my own companies where I was in charge of commercial units and operations before becoming employee number one at Userlane (SaaS - now on of the top three Digital Adoption Platforms). I then joined other SaaS companies while leading marketing, strategic partnerships, business development, and growth ops teams in sectors like Machine Learning & Natural Language Processing (working alongside one of the top AI experts in Europe, creator of the next-word-prediction software which is now used in every messaging app), and CX management before joining one of the largest payment groups in Europe (and first fintech Unicorn in German...