Building Growth Engines With Strategy, Storytelling — and the Occasional Espresso.
Anthony Neal Macri is a growth strategist, creative director, and user-acquisition lead who has spent the past decade and a half helping startups and consumer brands stop “marketing loudly” and start scaling intentionally. He blends performance marketing with narrative craft — part data scientist, part storyteller, part “I can fix that funnel” therapist. Before advising founders, he cut his teeth building acquisition engines inside high-pressure, high-competition verticals where every click had to justify its existence. His campaigns have helped turn early-stage products into seven-figure revenue engines, and he has led teams across paid growth, lifecycle, retention, conversion optimisation, and brand positioning — often at the same time, because startups don’t believe in neat job desc...

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