I help brands create customer-focused strategies that drive growth and strengthen connections. With expertise in CRM, brand strategy, and communications, I turn ideas into measurable results. I focus on aligning strategies with business goals and using insights to craft campaigns that resonate with customers. I've had the opportunity to work with brands like Lucky Saint, Lloyds Pharmacy, and Berry Bros. & Rudd, helping them deliver meaningful experiences and grow their audiences. Collaboration and data-driven decisions are key to my approach, delivering lasting impact for the brands I work with.