In the past 15 months as Head of Content at Rise, our inbound traffic from Google and AI models such as ChatGPT, Perplexity, and Gemini have continued to hit new records month after month. In 2024 we had an increase in organic search traffic of 174% and in 2025 we are on track to repeat that growth. We have over 4800 keywords ranking in the top 10 on Google Search and we control every featured snippet for our most important keywords.