While most ecommerce consultants chase revenue growth, Aziza hunts for something harder to find: the $100K-$300K in hidden profit already sitting inside successful brands. With 15+ years in ecommerce leading digital operations at companies like L'Oréal and Bulletproof 360, she's the executive-turned-consultant who proves that the fastest path to growth isn't always spending more, it's bleeding less. At an 8-figure DTC coffee brand, Aziza uncovered almost $500k in annual waste, not through layoffs or product cuts, but by exposing bloated tech stacks and conversion blind spots. These savings got reinvested into actual growth initiatives, creating a multiplier effect most e-commerce operators rarely achieve. As Chief Digital Officer at L'Oréal, Aziza secured the corporation's top digital...