Founder of Dental Rank Lab, a US-focused dental SEO practice. I work from a proprietary dataset of 110,000+ commercially relevant US dental search keywords, which lets me give reporters concrete numbers on patient search behavior, CPC trends by procedure and state, and how AI search is reshaping local dental visibility. 18 years as a copywriter across multiple industries, with project work for clients including Sanofi. I'm comfortable on marketing copy, patient acquisition economics, and the practical SEO mechanics small practices actually face.