I’m Barbie Ann Jurolan, Head of Content at Which Real Estate Agent, where I lead our content strategy to help Australians navigate the property market with confidence. Drawing on over ten years of experience in digital marketing and SEO, I craft clear, engaging guides and articles that connect buyers and sellers with the right information at the right time. My work is rooted in data-driven insights tracking search trends, measuring engagement, and refining our approach to ensure every piece of content not only ranks well but truly helps our audience make informed decisions. Before joining Which Real Estate Agent, I honed my skills as SEO Manager at Travelshift. There, I developed and executed on-page and off-page SEO campaigns, optimised site architecture for search performance, and co...