Ben Sefton brings 28 years of leadership experience spanning serious crime investigation and AI advisory work, and is Co-Founder and Senior AI Adviser at Insightful AI, working with UK SMEs, charities, and public sector organisations on AI governance and strategy. He spent 18 years at Greater Manchester Police as a Senior Forensic Investigator, advising Senior Investigating Officers on strategy for serious and major crime, terrorism, and cybercrime. That background shapes everything he does. He advises the National Crime Agency, the North West Regional Organised Crime Unit, and the five North West police forces on AI-enabled cybercrime: how criminal networks are using AI to industrialise fraud, deepfake extortion, and cyber attacks at scale. Through his work with the National Emergenc...