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Growth-Focused Marketing Leader | Performance Marketing | E-Commerce | Ad Tech I thrive at the intersection of strategy, execution, and scale. With a background in performance marketing, affiliate marketing, and e-commerce, I have successfully scaled businesses and built marketing strategies that drive results. What I Do Best: * Scaling paid media campaigns ($100M+ managed across Meta, Google, and affiliate channels) * Growth marketing leadership – overseeing strategy, execution, and cross-functional teams * Direct-to-consumer (DTC), e-commerce, and affiliate marketing expertise * Life-cycle marketing across email and sms with unique flows focused on ROI * Creative testing, conversion rate optimization (CRO), and media buying strategy * Building and leading high-performing teams in di...
CEO at Joy Wallet