Benedict was educated at Charterhouse and then Bristol University. Initially wanting to be an architect, he switched to web design and formed his first company, Follypress Design Company, in 1994. With the advent of the internet, he sold this company and switched to web design. In 2003, he became fascinated by spiders, algorithms, and search engines in his continual search for free (organic) search traffic. Benedict believes that the internet is not for Adverts but for finding the very best information to match a user’s search query. That #1 Google position needs to be earned through expansive content that shows expertise, not arrived at through manipulating search engine optimising techniques or more backlinks Having worked for eBay, Tesco’s, Global Group (Capital Radio, etc.), and ...