I’m the founder of Loves Data, where I help people make sense of their data and use it to improve their marketing. I’ve been working with Google Analytics since it first launched, and I’ve had the opportunity to train and consult for brands including 3M, Fuji Xerox, and Google. Today, I share what I’ve learned through my YouTube channel, blog, and online courses, helping people confidently use tools like Google Analytics, Google Ads, Google Tag Manager, and Looker Studio. My approach is simple and practical. I believe data doesn’t need to be complicated or intimidating. When you know what to look for, you can make smarter decisions and get better results from your website and campaigns. Before I focused on analytics, I designed and built websites. That’s where my passion for measureme...