Results-focused, data-savvy marketing executive with passion for building high-performance teams and driving commercial advancement in any room. Entrepreneurial, cross-functional and gritty, I like big challenges that require collaboration to maximize mission-critical business operations and outcomes across marketing, strategy, technology, digital, data and sales. I hold my teams to high standards, and make sure we have fun exceeding the bar. SME in: - CX Strategy: Customer retention; lifecycle growth; Loyalty strategy — ie, pricing, tiering, branding, tech, etc; Product and audience growth strategy; UX strategy. - Marketing: D2C, B2B and E2E; CRM, owned-channel and lifecycle marketing; Audience segmentation, personalization; Brand, campaign, offer and content strategy; content supply ...