I fancy myself a creative person. I've made a living using my imagination and creativity to help grow businesses for over 10 years. I admit I love the creative process. It's how I find my flow. I love discovering the catchiest words to inspire action and weaving stories into technical how-tos that inform, entertain, and educate. And I especially love the satisfaction of completing a multi-quarter project that feels like not only my best work, but also innovative for the industry. Because, to me, the creative process is all about *play. It's about finding the magic in the mundane. It's about forming something ordinary and assembling it into something extraordinary. I believe that employing creativity is essential for business growth — and the key to success in today's world. Now ...