I’m UX strategist and product design leader—and author of the book, "Better Than Best Practices." With over 25 years of experience, I help organizations create digital products that align user needs, business goals, and technical realities. I’ve worn many hats on my journey: graphic designer, web developer, UX architect, creative director, and technical director. Along the way, I’ve led design and development teams, tackled complex challenges in fintech, healthcare, ecommerce, supply chain, and manufacturing, and contributed to projects for major companies like Apple, AT&T, The Cleveland Cavaliers, Comcast, LexisNexis, and Medtronic.