As a Principal UX Designer with 13+ years of experience, I specialize in creating innovative, user-centered digital solutions across retail, finance, government, and healthcare sectors. My expertise spans user research, interaction design, prototyping, and usability testing, leveraging tools such as Figma, Sketch, and a range of UX testing platforms. A key achievement includes leading a redesign for a retail app that increased user engagement by 35% and improved checkout conversion rates by 20%. I’m passionate about aligning business objectives with user needs to deliver measurable results. Beyond design, I’m skilled in mentoring and managing diverse design teams, fostering collaboration, and cultivating a culture of innovation. My data-driven approach and commitment to excellence ens...