I’m the founder of Match with Care, a platform focused on rethinking how families find trusted, high-quality home care. After seeing how fragmented and opaque the care market can be, I set out to build a simpler, more transparent way to connect people with the right carers faster and with greater confidence. With a background in technology and product development, I focus on practical, user-first solutions to solve real problems in social care. Match with Care prioritises quality matches over volume, giving families more control and clarity while helping carers access consistent, meaningful work. I’m particularly focused on underserved gaps in the care system, including better support for independent carers and more personalised matching for complex needs. My work sits at the intersec...