Cari Bacon

I am an SEO and SEM digital marketing expert with over 16 years of experience in driving growth and innovation for B2B, B2C, SaaS, and eCommerce partners. As the Head of Search at FidelitaI develop and lead strategy for SEO, paid search, and paid social media, aligning with partner business objectives and identifying growth opportunities. I also train and mentor the SEO team on the best practices and latest trends in the industry, and develop new offerings for the SEO department, such as conversion rate optimization (CRO), app store optimization (ASO), reputation management, and optimizing for AI chat. In addition, I contribute to business development by presenting unique channel strategies based on technology, vendors, and activation. I have multiple Google certifications, including A...