Carlos deSantos is a Houston guy who accidentally built a career out of paper cuts and good timing. He founded Catdi Printing long before it was cool to talk about “omnichannel,” mostly because he kept meeting business owners who needed something simple: a clear message that shows up where real people actually are. Sometimes that’s a postcard. Sometimes it’s a sign, a menu, or a well-designed leave-behind that doesn’t get tossed five seconds later. Carlos believes print still matters—not because he runs a print shop, but because he’s watched customers stick a mailer on the fridge and call months later. He blends that practical, tactile approach with modern tools (automation, data, a dash of AI) without pretending any of it is magic. If it helps you sell more tacos, tickets, or tutoring...