I am a web analytics specialist with 25 years of experience in the IT sector. My career path has been winding - I followed my interest into healthcare infotech after starting out as a pharmacist.Nowadays, Website Insights is where I help businesses to measure and improve online effectiveness. I love unlocking data and showing people how it can be used in a systematic way to get better results from online marketing. My tools of trade are Google Analytics, Google Tag Manager and Looker Studio, amongst others.You'll find that I spend time understanding my clients’ businesses so that I can transform ‘a deluge of data’ into clear and relevant reports. These can be used month after month to guide decision-making.I enjoy speaking to business groups and showing people how measurement of your ma...