Celeste Gonzalez started her SEO career while blogging about her journey as a first-generation college student at U.C. Davis. After completing her Bachelor of Science in Managerial Economics, she joined RicketyRoo as an SEO Specialist. After a brief but impactful eight-month tenure as an SEO Specialist, Celeste quickly ascended to the role of SEO Strategist, where she shaped innovative strategies for nearly two years. Celeste now spearheads RooLabs, the cutting-edge SEO testing division at RicketyRoo, where she actively engages with the SEO community by sharing her experiences—highlighting achievements and challenges.