Chris Cowell is the founder of Get Over It Ltd, a performance-focused supplement brand built to tackle the root cause of alcohol-related fatigue and next-day symptoms. With a background in elite-level sport, Chris previously developed a supplement range while working at Chelsea Football Club, collaborating with leading sports scientists and creating products used by professional athletes. Frustrated by a market driven by marketing rather than results, he spent more than 4 years developing a scientifically grounded formulation using advanced liposomal delivery technology to improve absorption and effectiveness. Chris now focuses on building evidence-backed consumer health products and sharing insights on performance, recovery, and the intersection of science and supplementation.