I have over a decade of experience in public relations and communications.Working in-house and agency side across B2B and B2C clients, has given me exposure to trade, business and consumer environments, as well as government affairs.I've operated in sectors, including deep technology, adtech (Sky Media), cybersecurity (Bitdefender), data software (Cloudera), financial services (Payen), FMCG, construction, retail and lifestyle. And worked with clients across EMEAR, North America and APAC.My forte lies in copywriting and media relations. Before my current role, I oversaw copywriting for the UK arm of a US PR agency in addition to my day-to-day role as account director and strategic lead. I also handled the agency's more challenging accounts and am versed in crisis communications.