Christina Potter

With extensive experience as a Senior Marketing Director, I have a well-rounded skill set in B2B, B2C, and B2G marketing, specializing in strategic planning, product marketing, public relations, and digital marketing. My career has been marked by a dedication to driving brand growth, customer engagement, and market reach through impactful and data-driven campaigns. My focus on SaaS and consumer marketing has equipped me to achieve organizational objectives. My reputation as a goal-focused leader with expertise in strategic marketing initiatives, lead generation campaigns, brand development, audience segmentation, new business development, event management, content writing, cross-functional team leadership, relationship management, sales channel promotion and public communication, is de...