I specialize in building FMCG and beauty brands with strong identities, distinct positioning, and strategies that resonate with consumers. My expertise spans product innovation, brand development, and 360° marketing approaches that drive visibility, loyalty, and long-term growth. As the Product & Brand Marketing Lead Specialist at QNY Creative, I work across product development, storytelling, design, and go-to-market strategy. My role allows me to guide brands from concept to launch, ensuring alignment between creative vision and commercial impact. Previously, I managed social media for global and emerging brands, creating multi-platform strategies that boosted visibility and engagement. My experience at L’Oréal sharpened my skills in consumer insights, campaign execution, and ret...