Dan Ahmadi is the Co-Founder of Upside.tech, a forensic revenue intelligence company that helps B2B go-to-market teams understand what actually drives deals across marketing, sales, partnerships, and customer success. With more than a decade of experience in demand generation, account-based marketing (ABM), and revenue operations, Dan has built and scaled marketing engines for some of the fastest-growing SaaS companies in the world. At MuleSoft, Dan co-led the creation of its demand-generation system, delivering more than $350M in pipeline in just two years and fueling the company’s growth through IPO and eventual acquisition by Salesforce for $6.5 billion. Known for his expertise in marketing operations, funnel optimization, and data-driven growth, he has advised early- and mid-stage ...