Leading the sales team at Comvita USA, our collective efforts have resulted in a remarkable increase in sales revenue, with a 153% rise in Fiscal Year 23 and a 267% boost in the first half of Fiscal Year 24. These achievements reflect not only a strong grasp of the Natural Foods Industry but also a strategic approach to P&L management, product innovation, and market expansion. With a focus on developing robust business management systems, our team has successfully centralized national pricing structures, optimized trade funding, and executed promotional strategies. This has been complemented by my role in overseeing significant product launches and packaging developments within the Manuka Honey and Wellness divisions, consistently enhancing brand presence and customer engagement.