I help post-PMF AI and B2B SaaS companies build repeatable GTM systems — spanning PLG/self-service conversion, AI-enhanced growth planning, and founder-led distribution. Over 10+ years I've worked with 20+ startups across SaaS, AI, Web3, and eCommerce — as a fractional operator, embedded growth lead, and strategic advisor. I combine hands-on execution with strategic clarity, using AI-native workflows to help teams move faster and convert ambiguity into commercial momentum. Managed £6M+ in ad spend. Generated £18M+ in measurable revenue impact. Reduced CAC by 35%. Cut churn by 21%. Google & Techstars Growth Mentor — 479+ sessions, 4.97/5 rating. Speaker at Cambridge Judge Business School, Imperial College London, and Google Launchpad.