Darren Tarbat is a search strategist with 10+ years of experience helping brands earn visibility in an increasingly AI-driven landscape. He specializes in SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — with a particular focus on how large language models and AI-powered search tools discover, surface, and cite content. As SEO & AEO Director at LYNX SEO, Darren has built search strategies for brands in cannabis, cybersecurity, data infrastructure, and craft brewing — regulated and competitive categories that demand both technical depth and content credibility. His work spans technical audits, schema markup, hub-and-spoke content architecture, and programmatic SEO at scale. Darren is available to comment on topics including SEO strategy, AI search a...