Dave is a conversion-driven senior SEO specialist with over 18 years’ experience in online marketing. Since 2006, he has been working for e-commerce companies, agencies and on his own projects, focusing on technical SEO, international content strategy, link building and data analysis. With his technical background, he develops in Python, PHP and JavaScript, builds dashboards and utilises AI for data analysis, NLP and automation. He closely follows developments such as SGE and AI Overviews. I work for clients in the Netherlands, Belgium, Germany, Spain, Norway, Poland and the UK, amongst others, with expertise in Shopify, Magento and WooCommerce, and tools such as Ahrefs, Screaming Frog, GA4 and Google Search Console.