I've been involved in online marketing since 2000 and search engine marketing since 2003. From 2012-2015, I was Director of Local Search Strategy and led the growth and development of Moz Local. From 2018-2020 as VP of Product Strategy at ThriveHive, I was largely responsible for an organic funnel that helped over 35,000 small businesses improve their Google My Business Profile as an entre into our paid solution set.I'm now a freelance consultant helping brands of all sizes with SEO, local search, and Google Business Profile optimization.