My career started in Operations, where I worked with companies including Trulia (acquired by Zillow), Google, and Twitter. From this work, I discovered my love of Marketing and Growth, and transitioned to focus on product Go-To-Market. This ultimately brought me to Unity. At Unity, my initial responsibility was to design, define, and establish a digital driven, volume based subscription business. I built the team that owned the entire digital experience for new and existing users. Through innovative marketing and growth campaigns, we took a new online/digital business from $0, to over $38M within 2.5 years. After 3 years at Unity, I was asked to solve one of the company’s biggest challenges, which was the success and growth of our free user base; a critical part of the company’s succe...