Part content strategist, part conversion therapist. I build revenue pipelines, one narrative at a time. I’ve spent 10+ years translating buzzwords into things real people actually understand and act on, for brands across Europe (and beyond). Obsessed with clarity, allergic to fluff, and deeply committed to creating content that actually works. The kind that ranks on Google, lands in inboxes, and doesn’t read like a robot wrote it. Currently leading content strategy for Textmagic with a mix of insight, instinct, and just enough sarcasm to keep things interesting, constantly reminding teams that sounding like everyone else is not a strategy. When I’m not writing, editing, or ideating, you’ll probably find me rockin' some beats on my drumkit.