Ekaterina Konovalova is a marketing and martech leader with 20 years of experience spanning B2B and B2C strategy, digital demand generation, content programming, consumer insights and community building. She currently serves as Senior Director at Mod Op, where she helps drive growth initiatives at the intersection of data, automation, and ABM, translating emerging platform innovations into practical go-to-market programs and measurable pipeline impact. In parallel, Ekaterina is Program Director at Martechify, where she leads editorial and programming for Martechify.com. She conducts interviews with experts, manages the editorial team and content calendar, recruits industry speakers and thought leaders, and plans and executes events nationwide to expand engagement and brand awareness. ...