Elle Kuiters is the Founder and Director of White Canvas Co. - a full-service digital and eCommerce agency offering a unique 360-degree service model designed by brand side, for brand side. With over 17 years of experience leading digital, eCommerce, and marketing for some of the world’s most recognised fashion and lifestyle brands including Gucci, Seafolly, MJ Bale, and Tigerlily, Elle brings a rare blend of creative insight and commercial strategy to every project she leads. Before launching White Canvas Co. in 2020, Elle held senior brand-side leadership roles and served on advisory boards for several Australian retail brands and major eCommerce industry events. Having seen first-hand how agencies often miss the mark in understanding the realities of brand-side teams, she set out t...