Emily Haddington

I'm a British senior copywriter and UX writer and the co-founder of human-first creative agency, Haddington & Haddington, based in Suffolk. My speciality is content writing, brand writing, UX writing and content strategy. I trained at the London School of Journalism and became an editor of several national magazine titles. I transitioned into freelance copywriting in 2018 after several years in magazine publishing as a journalist. Emily Haddington Copywriting grew very quickly as a business, and I soon became a regular copywriter and UX Writer for household brands like Boots, HSBC, Google, Expedia, GSK, LSEG, Johnson Controls, Shell, Virgin Active and Vodafone. After the launch of Chat GPT in 2022, the freelance copywriting industry took a major hit, causing many freelancers to go...