Emma is the founder of Oxford Comma, a search-first digital agency dedicated to helping brands grow through organic search. With more than a decade of experience in SEO, she has worked both in-house and agency-side, supporting start-ups and some of the UK’s best-known brands, including House of Fraser, Mitsubishi, Sure Deodorant, Smythson, and Graham & Brown. Passionate about sharing knowledge, Emma speaks regularly at industry conferences including BrightonSEO, Women in Tech SEO and SMX Advance. She is also a mentor to women in tech, supporting the next generation of digital leaders.