Eric Elkins is a strategist, author, professional speaker, and CEO of WideFoc.us Social Media, a Denver-based agency he founded in 2007. Using organic and paid social strategies along with full-service community management, his team drives growth for B2B tech/SaaS companies, B2C brands, nonprofits, and global corporations. For more than two decades, he has provided strategy and guidance to brands in social media best practices. Most recently, focus has been on AI optimization — a major shift and opportunity in marketing. Eric is a member of the Good Business Colorado Policy Council, writes the occasional novel, composes odes to Denver food faves at denverlicious.com, and loves to share his eating and travel adventures on Instagram as @ericelkins.