I am a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates. I have 28+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, HP, Volkswagen, Best Buy, Bank of America, TIBCO, Glassdoor, NPR, and Rolling Stone Magazine. I eat, sleep and breathe the platforms that comprise Google's digital marketing stack: Google Analytics, Google Tag Manager, Looker Studio, BigQuery, Google Ads, Sea...