With over a decade of experience in SEO, digital strategy and cross-department operations, I specialise in helping growing companies streamline processes, strengthen performance and scale sustainably. My background spans almost every operational function, including underwriting, collections, complaints, finance, systems development, marketing and content. This hands-on experience gives me a deep understanding of how each department works, where inefficiencies appear and how to build solutions that improve output and employee experience. Previously, as SEO Manager, I led an in-house team, owned strategy and execution, solved complex technical SEO challenges and drove long-term organic growth across multiple brands. I also managed social media and affiliate marketing strategies for non-...