Eugene is the Chief Experience Officer and founder of Saga Squared, a bureau of strategic storytellers helping start-ups to find their voice and brands to build theirs. Eugene is a trained ethnographer, brand strategist, fashion photographer, and event designer. In a market research career spanning nearly 15 years, he’s interviewed thousands of humans, uncovered hundreds of insights and developed their stories into brands, products and communications by touching hearts and minds. Eugene’s strategy and creative work can be found across hundreds of start-ups, and dozens of global brands including Absolut, Chivas Regal, Havana Club, Louis Vuitton, Chanel, Bulgari, Gucci, Tag Heuer, Cartier, Art Basel & Miami, Sotheby’s, Christie’s, Jaguar, Rolls-Royce, BMW, and Emirates.