Felipe Pinto is a Shopify founder and ecommerce SaaS builder with 4+ years of hands-on experience running and optimizing online stores. He specializes in Google Shopping, product reviews, conversion rate optimization, and helping small to medium ecommerce brands reduce software costs while improving performance. Felipe is the founder of Review2XML, a lightweight tool that helps Shopify stores display their existing product reviews on Google Shopping without adding another monthly app subscription. He is also the founder of Patch Project, an Australian DTC skincare brand selling star-shaped pimple patches, focused on making people feel more confident in their skin.