Filipe Guimarães

(he/him)

Marketing & Growth Director | Go-to-Market Strategy, Market Positioning & Revenue Growth | B2B & SaaS

About

I lead marketing and growth initiatives focused on market positioning, go-to-market strategy, and revenue growth across B2B and SaaS environments. Over the past 15+ years, I’ve worked across digital businesses, SaaS platforms, consulting environments, and higher education, leading initiatives that connect strategic direction with measurable business outcomes. My experience includes growth strategy, demand generation, market positioning, customer acquisition, and cross-functional leadership, with a strong focus on aligning marketing initiatives with broader commercial objectives. Throughout my career, I’ve worked on building stronger market positioning, improving go-to-market effectiveness, and helping organizations structure growth initiatives in increasingly competitive and technolo...

Filipe Guimarães

About

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About

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When Demand Becomes Imitation

The Illusion of Innovation

Renewal in Liquid Markets

AI Feels New. It Isn't

Scale Without Context

AI Will Not Replace Humans. It Will Expose What Leaders Refuse to Outgrow

High Performance, Stoic Thinking

Winning the Wrong Battles in the Age of AI

AI Doesn’t Just Scale Work — It Reallocates Power

Featured

Contact Information

Websites

Experience

Expertise

Featured On

Featured

When Demand Becomes Imitation

The Illusion of Innovation

Renewal in Liquid Markets

AI Feels New. It Isn't

Scale Without Context

AI Will Not Replace Humans. It Will Expose What Leaders Refuse to Outgrow

High Performance, Stoic Thinking

Winning the Wrong Battles in the Age of AI

AI Doesn’t Just Scale Work — It Reallocates Power

Experience

Filipe Guimarães

Expertise