Former Yahoo! SEO and 13-year SEO professor at the University of Geneva, Florian Bessonnat is a search engine optimization (SEO) architect specializing in organic growth for global e-commerce performance and co-author, with a former Google executive, of a reference book on search engine mechanics and SEO strategy. He has engineered the SEO strategies behind some of Europe's largest e-commerce transformations - including Leroy Merlin, Carrefour, Cdiscount, Sephora - and built proprietary SEO technologies adopted by international brands such as Burger King. His track record includes three European records for e-commerce SEO growth within the last 10 years, independently verified by SEMRush and Sistrix. Florian also served as a SEO contributor to the FIFA World Cup Germany. Based in Bra...