Floris van der Meer is the founder of Blauw, a sustainable men’s swimwear brand that transforms ocean plastic into stylish products. With a mission rooted in quiet sustainability, Floris has combined thoughtful design, responsible manufacturing, and regenerative action - planting seaweed for every short sold - to build a brand that celebrates the ocean while reducing its threats. His expertise lies at the intersection of sustainable fashion, ocean health, and purpose-driven entrepreneurship, offering real-world insights into how consumer choices can drive measurable environmental impact.