An ecommerce writer and editor with a proven track record of creating high-quality, SEO-driven content that helps brands thrive in the digital marketplace. With extensive experience in content management, editorial leadership, and DTC (direct-to-consumer) marketing, Frances has worked for top DTC brands such as Luxy Hair, AMOREPACIFIC, and Graydon Skincare to drive traffic, engagement, and conversions. Her expertise spans writing and editing for ecommerce websites, newsletters, blogs, and social platforms, with a strong focus on SEO and data-driven strategies.