Resourceful, dynamic, and effective marketing executive with a record of achievement developing and directing strategic marketing activities in challenging and highly competitive markets. Influential leader with exemplary business sense, and expertise leading cross-functional teams and efficient campaigns that drive pipeline and revenue. Leads data-driven demand generation and growth marketing initiatives, account-based marketing, lifecycle nurturing, content strategy, SEO as well as virtual event and field marketing activities. Provides complex business analyses, engineers cost control, and implements highly effective marketing initiatives focused on acquisition, growth and retention in B2B SaaS and B2C environments. Areas of Expertise: Marketing Strategy, Demand Generation, Growth St...