I collaborate with B2B tech marketers to navigate the lead generation landscape, focusing on strategies that prioritize genuine engagement over vanity metrics. As Global Growth Director at Headley Media, I support enterprise marketing teams in crafting campaigns that resonate with real buyers and deliver measurable outcomes. My experience spans both agency and publisher roles, providing a comprehensive view of effective practices in today's market. I share insights on demand generation, B2B strategy, AI in business and media pitfalls, aiming to foster meaningful conversations and continuous learning. If you're exploring innovative approaches to connect with your audience or wish to discuss the evolving dynamics of B2B marketing, feel free to reach out. freya.ward@headleymedia.com UK:...