Gert Mellak is an SEO consultant and the founder of SEOLeverage and PlatformLeverage. He writes for Searchengineland.com. He is a straight-shooting SEO and digital marketing pro known for simplifying complex strategies. Author of "Fix Your Online Reputation" and creator of the ERICA framework, Gert brings practical, battle-tested approaches to online visibility. He is fluent in English, Spanish, and German and has become the digital Swiss Army knife for businesses ranging from e-commerce giants to local shops across the world. Gert's expertise spans SEO, marketing, tech, and website optimization, all delivered with the precision he applies to his weekend woodworking projects. As a father of two, he values efficiency and results – qualities evident in every project he undertakes. Gert's ...