Grant Higginson is a Senior Solutions Consultant at Google and the founder of Welby Consulting, specializing in advanced analytics engineering, AI-driven marketing systems, and high-performance digital growth architecture. He helps scaleups, national brands, and public-sector organizations untangle complexity, eliminate wasted spend, and build data-driven systems that actually move the needle. Grant’s work spans enterprise-grade measurement (tag gateways, server-side tagging, CDPs), high-efficiency advertising frameworks, and AI automation that replaces bloated workflows with streamlined, measurable outcomes. He has advised organizations across North America—from multi-billion-dollar developers to federal governments—on everything from predictive audience modeling to digital infrastru...